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You’ve gone through the hard work of selecting a tool to help you sell online. If you’ve landed on choosing Payhip, you’re probably a fan of their simple interface and pricing. Plus, there’s a chance you are selling monthly subscriptions or memberships, which they handle really well.

Now you need to select an email platform. If you’re a blogger or you sell info-products, check out my post on the top 5 email tools for serious bloggers.

If I wrote this post 3 years ago…

I would have told you to save your time researching and just pull the trigger on Mailchimp. I’ve been down that road and I still have clients that use Mailchimp, but over the last 18 months, I’ve turned all of my clients over to using MailerLite.

In case you need convincing, here’s what I like most about MailerLite as you grow your business. 

So, how do you integrate Payhip and MailerLite?

There are a few simple things that need to happen in order to get the two tools connected.

Step 1 – Get your account approved with MailerLite.

I know what you’re thinking? I can’t just make an account with MailerLite? No, you can’t. I’ll excuse your eye roll because I hated this at first too.

The fine folks at MailerLite actually approve every single account that gets created. If you think this is stupid, I would argue that you’re missing the quality of the company you are keeping. Their other clients can impact your deliverability, so the fact that they take new accounts so seriously will ultimately work in your favor. 

If you don’t get approved by MailerLite, I’d recommend ConvertKit or GetResponse.

Step 2 – Find your MailerLite API Key

The first thing Payhip will ask you is the API Key from MailerLite. That being said, you need to create an API Key in your MailerLite account.

To do this, click on your avatar in the top right corner when you are signed in. It will bring up a drop down menu.

Next, click on Integrations.

Find the ‘Developer API’ option towards the top and click Use.

Boom! You just made an API Key. 

Step 3 – Integrate MailerLite when you are logged into Payhip

Once you are logged into Payhip, click on the ‘Marketing’ tab at the top.

Then click on ‘Mailing Lists’ to integrate with your email tool. 

Then click + Setup Mailing Lists

Choose MailerLite from the “Select Email Service Provider:” dropdown and paste in your API key from MailerLite.

Step 4 – Edit each product to make sure the email address is sent to the right list 

Now that Payhip is authorized to add email addresses to your MailerLite account, you can tell Payhip which list you want to add the email addresses from each product to. If you offer 3 different products, you may want to include customers of each product onto different segments of your email list. 

Here’s a screen shot of the instructions you will see in Payhip…

Now, what? 

Once you’re all set with that, then comes the hard part. Here are some jumping off points for your next action items.

• Build customer journeys for the first 30 days after a customer purchases. Don’t let buyer’s remorse set in for your customers. 
• Start adding leads to your MailerLite account. It’s great that you’re capturing customers in your MailerLite account, but go a little further up stream. Pull leads in through a popup, ebook giveaway, product discount, etc. 
• Build automated emails. You will be tempted to rely on random emails you send to your list, but automated emails can make a big difference as you foster relationships with your customer. 

If you followed these steps, leave a comment below and tell me about your experience.

Josh

Photo by Rodion Kutsaev on Unsplash