ARTICLES
I help people with email marketing, but I write about a lot more.
How To Email Your Dormant List Without Reputation Problems
I get asked this question all the time… “I have a list of email addresses that I haven’t talked to in a while. What’s the best way to reach out to them without hurting my deliverability score or damaging my sender reputation?”
Cheaper Alternatives to ConvertKit
I had a customer reach out to ask for vendor suggestions so they could save money by switching away from ConvertKit. Since the ultimate goal was to pay less money for the same outcome, I’ve provided a few different options to accomplish this task…
Important Lessons From Launching 2 Printful Stores on Shopify
If you’re thinking about building a Shopify website to sell your Printful products, congratulations! I’ve done it twice and learned a few important lessons along the way. These are some pitfalls to avoid as you move forward.
Lessons Learned On My Cortado Crusade
Me - "I'll take a cortado." Barista - "What?" Me - "A cor-ta-do." Barista - Looks very confused. Me - "It's equal parts espresso and milk. Kinda like a really tiny latte." Barista - "Oh, okay." 5 minutes later... Barista - "Here you go." Me - "Thanks." (Picks up the...
A Curated Guide to Enneagram Type 6
*This was updated in April 2020. If you find it helpful, leave a comment or grab me a cup of coffee.I'm a 6 wing 7. I've learned to embrace this reality because ignoring it wasn't working and lying to myself doesn't do much good in the long run. Being a Loyalist /...
Stewarding Daily Rhythms
Monks meditate daily. Professional athletes practice daily. Great marriages express love daily. Great chefs cook daily. Healthy 50-year-olds didn't start eating healthy last week. The importance of daily disciplines has hit me hard over the last few months. Maybe it's...
A Romantic Weekend Trip to Boston – Hold The History
Boston is a fantastic place for people who like history. I'm just not one of those people. I'm sure all the historical stuff is riveting, actually. I just didn't have time to be bothered with that while planning a trip for my 11th anniversary. I was focused on making...
Leadership Lessons Learned While My Wife Was in Iceland
I had the wonderful privilege of watching our three adorable kids... so my beautiful wife could explore the most beautiful country on this planet (at least according to this one person). I started with adorable so I don't feel bad about also calling them CRAZY! To be...
How to Write the Perfect Subject Line
Subject lines are the front line of interaction with your customers and your brand. It’s also the only part of the email that everyone will see. So, the importance of a subject line can’t be overstated.